What are the challenges in designing for a bigger market?
- How to maintain the price point and quality? - getting the right balance - is it made of shore? of organic fabrics?
- Cost - what are people prepared to pay?
- Care and laundering - a high energy user
- Durability
- Function - a very important point - where is the garment worn? does it meet the needs of the consumer? can you get in and out of it easily?
- Relationship between market and their use. Thinking about practicality, cost, care, getting the right balance
- Where is the best place to invest time and money - what part of the process?
- Materials - Finishings - Treatments - Embellishments - Prints
- Perception of quality - make sure the finishings and design meet the price point.
- What people expect and what is realistic - ethics - patriotism
These are all questions I have to ask myself and work our the direction brazen transitions is going in. I need to work out what my priorities are and how to achieve them effectively and sustainably.
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