Market Research

In class we evaluated each others outfits in groups, thinking about our purchase decisions and values when it comes to dressing ourselves. Answering the sort of questions like, what do we value in our clothing? fabric? design? reason for purchase? price? and comparing and contrasting each others outcomes. An interesting and somewhat eye opening exercise, something that interested me being a marketing student also.

Kirsten

Country Road shirt - made in China, 100% polyester, has french seams, a classic cut, it was a gift from her brother and she will have until it wears out.

NZ merino singlet - 100% Merino, a new and some what essential purchase, $60, will have until it wears out.

Levi jeans - made in China, cotton, polyester and elastane, $188, first time wearing, and where bought because she needed some new basic jeans.

Country Road Oxfords - 100% leather, $180, 1 year old and will have until they break.

Op Shop Jumper - wool and acrylic blend, made in China, $15, bought for warmth and cosiness, will have for a while.

Rex Royale Necklace - brass with inserted stones, $80, has had for 4 years and will have for much longer.

Bracelet - Michael Hill, $180, sterling silver, has had for a year and will have forever, sentimental value

Rings - Karen Walker, sterling silver, $100. Iko Iko, $60, gold plated. Karen Walker, $70, sterling silver. Gold band, custom made, $300, gold, has a lot of sentimental value and will have forever.

Anna

Marocka Skirt - $200, made in Nelson, has had for 2 years

Glassons Jersey - $40, made in China, 50% polyester, 35% Acrylic, 7% wool, 8% mohair

Dotti singlet - $20, 95% cotton, 5% elastane, made in China, a basic essential

Tights - farmers, 100% Nylon, $15

Shoes - cows hide outer, synthetic inner, Wildpair, $110, new

Earrings - op shop, brass and glass, $15

Bedrock bones bracelet - plastic, $32

Bracelet - brass, $25, will have for a long time

Karen Walker ring - sterling silver $80

Silver ring - gift with a special stone

Florence

Cheap Monday black jeans - had for 3 years, old and faded, cotton and elastane, $180, fit amazingly and super comofortable.

Country Road top - 100% cotton with genuine leather trim, made in China, bought for work uniform ( I work at Country Road) first time wearing, will wear till it is out of season.

Workshop cardigan - 100% merino, $250, have had for three years and has done me well, will have until it falls apart as it is a classic easy to wear style.

ASOS cape - acrylic, made in china, an on trend buy, will not have forever.

Country Road boots - 100% leather, wooden heel, $259, made in China, bought because I need new winter boots, will keep till worn out as they are a classic chelsea style.

Max necklace - metal, $40, bought as a statement, probably wont keep for that long.

Deadly Ponies handbag - 100% dear skin with brass hardware, $489, an investment piece that I will have hopefully for a long time.

Karen Walker sunglasses - $329, investment, will have till I lose or break them

Rings - Stolen girlfriends club, sterling silver, $250. D-Luxe cross - sterling silver, $180. Brass ring with stone, was given.

This exercise was an interesting way of looking at our spending habits. We all seem to buy cheaper, trend following pieces, that we dont intend on having for a long time, and are more likely to invest in longer lasting items, especially accessories. Keeping this in mind, with my collection, I will try and have a range of price points, including investment pieces like coats, but also having more accessible items, such as t-shirts. This allows consumers to get a 'taste' of the collection, by spending a smaller amount on an item that they can mix and match with other pieces in their wardrobe.