Tullia Jack, a masters student at Melbourne University, investigated the
process and environmental effect of the laundering process we undertake
everyday. Tullia asked 30 people to wear a pair of Nobody Jeans, for
three months without washing them, entitling the project and end
installation, Nobody was Dirty. The outcome, the jeans after being worn
for three months did not look dirty or smell dirty, illustrating that we
wash our clothes more often than necessary. With this Jack also
investigated what motivates us to wash so often, exploring the everyday
day norms and cultural constructs that influence us. Nobody was Dirty
aims to bring to attention the environmental impact the washing process
has, consuming water and energy often unnecessarily. By no means is she
suggesting being unsanitary (according to Canadian researcher Josh Le,
there’s not much difference in the bacteria found on jeans whether you
wear them for 13 days or 15 months), but rather being aware of how this
everyday chore is effecting the world around us.
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