Fabled and True

Fabled and True is a Brisbane based label, which ‘accidently’ became environmentally friendly, by creating small collections or one offs from pre-loved or re-purposed vintage fabrics. “Born of a love of vintage and days gone by, Fabled and True is a sweet little label made for girlie girls and is best worn while sipping tea and eating cupcakes or getting up to mischief”. Fabled and true uses a similar concept to that of Rachael Cassar, but using an entirely different method and aesthetic. These two are prime examples of how accessible eco- fashion can be, both for the designer and the consumer. Fabled and true have also though very carefully about branding and image, something which I think is very important when dealing with the mid-range market as they do. Their whole aesthetic and mood comes across immediately and is continued through from their designs, prints, to their photo-shoot props and language.