Launch Pad

In my first assignment, my main focus was on the concept, the design process and the final outcome. In this assignment I want to use this as the basis, but add another dimension. I am now looking at designing an alternative collection, which is sustainable and for the middle market. Completely uncharted territory for me! I will be the first to admit that I know very little about sustainability, but I feel as we are part of this ever changing world, we need to take charge and embrace this change, using sustainable practices is going to be inevitable in the future, so why not start now? In this project I want gain an insight into sustainable fashion practices and be able to apply them to my own designs, in a way that is accessible and wearable. Market is also something that I will address, working out the fine tuned balance that consumers want, design, affordability, fabrics, manufacturing processes and of course sustainability. Laura Bradley from Another Magazine states, “Clothes should be beautiful at any price and they should incorporate the house's aesthetic, without dumbing it down.”My diffusion collection will ultimately take the key aspects from my original collection, but transforming it into something for the everyday consumer,