"SUNO is a New York based womenswear label founded in 2008 by Max Osterweis in collaboration with designer Erin Beatty. The collection was launched in Spring 2009 after post-election violence threatened to damage the economy and industry in Kenya, a long time second home to Osterweis.” “Via a combination of traditional, local techniques and high-end tailoring, as well as an emphasis on fit and fabric, SUNO is able to offer a global, unique view of the luxury world in an accessible way” - sunony.com. Suno illustrates how the high fashion world can embrace the idea of smart and ethical fashion. Their clothing sits amongst the luxury and expensive, being stocked at Barneys New York, their clientele are those who chose between Balenciaga and Valentino, showing that ethical can be in fact, fashionable.
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